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Written by Lindiwe Matlali
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Tuesday, 01 December 2009 08:30 |
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Black Business Quarterly, South Africa's premier black business publication, is once again honouring extraordinary black leaders and black organisations.
We are finalists in the BBQ awards. Click here for more details. |
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Written by Prompt Research Insights
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Thursday, 29 October 2009 09:13 |
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We know that reality can significantly differ from research findings, simply because people do not say what they mean or mean what they say… Eye tracking is one of the most powerful methods of finding out how visual communication works. Eye tracking can determine if a consumer is paying attention to a particular marketing message or just scanning through…
Prompt Research Insights is the first eye tracking Research Company in South Africa. We are experts in eye tracking and are supported by a strong and competent global partner. By introducing this innovative technology, we can now provide scientifically grounded usability and market research analyses for websites, internet applications, online shops, multimedia applications, software, advertising campaigns, TV, packaging, and products. |
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Written by www.newstin.com
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Tuesday, 28 July 2009 08:55 |
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Prompt Research Insights Launches ADGist™ for Measuring Print and Billboard Ad Effectiveness ADGist™ measures the effectiveness of print and billboards in a single glance. See full article... |
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Written by www.mrweb.com
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Friday, 24 July 2009 00:00 |
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South African eye tracking specialist Prompt Research Insights (PRI) has launched ADGist™, a measure of the effectiveness of print and billboards glimpsed very briefly. See full article... |
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Written by www.marketingweb.co.za
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Thursday, 25 June 2009 00:00 |
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Industry veteran, John Farquhar, looks at the findings of new research into advertising effectiveness and trends while providing some interesting rules for the future. A research project commissioned by the Wharton School, in co-operation with the American Advertising Research Foundation (AARF), has revealed the following: See full article... |
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Written by Lindiwe Matlali
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Tuesday, 10 February 2009 07:25 |
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Want to improve your campaign performance and assess the effectiveness of your marketing activities? South African eye-tracking research company Prompt Research Insights will be hosting Prof Michel Wedel, a world leader in the field of eye-tracking and other modern market research techniques, at a breakfast briefing in Johannesburg during his visit to South Africa in May 2009. |
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Read more...
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Written by Lindiwe Matlali
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Wednesday, 26 November 2008 09:23 |
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TV is the most expensive medium in which to advertise, although at the same time potentially one of the most successful... if the advertising campaign is properly noticed and understood, of course! With the aid of eye-tracking analysis, a viewer's perception of a TV commercial can be objectively measured and optimised. |
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Read more...
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