| Tip: What Is Seen by a Web visitor |
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| Written by Administrator |
| Tuesday, 02 February 2010 16:14 |
| Eye tracking shows what is seen and what is ignored by a website visitor and indicates that for advertisers. The context in which an ad is served is just as important as the ad itself. |
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Lindiwe Matlali featured on the Dec/Jan Journal of marketing as one of the 5 strong voices!
Tuesday, 12 January 2010 07:14
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Lindiwe Matlali on Maggs on Media enews channel this week! Show premiers Sunday repeats thru-out the week!
Tuesday, 12 January 2010 06:17
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Did you know?
| Eye tracking is a general term used for techniques used to measure the point of gaze i.e. where people look. Eye tracking provides scientific market research analyses to evaluate the effectiveness of visual communication |
TESTIMONIAL
“The Eye Tracking Research was excellent. What impressed us most was the analysis of the Eye Tracking data that goes beyond the analysis of the "heatmaps" of attentions but drills deeper into the data and enabled us to discover patterns that will help us in the creative design, copy text, call to action and the overall layout of the campaign. The use of ADGist helped us understand the branding impact of our adverts."Edwin Kodinye
Head- Strategic Marketing FNB
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