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Prompt Research Insights

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About UsWe are a bunch of technocrats with passion for research and innovation. Prompt Research Insights is a world-class market research firm - and so much more. By equipping business leaders with strategic advisory services coupled with stand-alone tactical research tools, PRI empowers many of the world’s top companies, advertising agencies and brands to make the most effective decisions possible.

PRI eye tracking solutions provide unique methods to evaluate how consumers perceive mediated communication. Understanding how the consumer interacts with your product is critical in ensuring its success. Yet traditional forms of testing tell only part of the story. PRI brings a new dimension to product testing. Using PRI’s cutting edge technology, clients can now experience their product through the eyes of the user.

We pride ourselves on delivering outstanding clarity to our client base. In order to achieve this we've moved away from a traditional linear approach, and instead have adopted a lattice approach to every aspect of marketing research and the technologies that feed into our recommendations.

We relentlessly pursue proprietary technologies and world class analytical tools; to achieve this we have partnered with some of the best minds in the areas of technology and research.

 

 


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Lindiwe Matlali featured on the Dec/Jan Journal of marketing as one of the 5 strong voices!
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Most purchase decisions are made at the shelf during just a few critical seconds.