We know that reality can significantly differ from research findings, simply because people do not say what they mean or mean what they say… Eye tracking is one of the most powerful methods of finding out how visual communication works. Eye tracking can determine if a consumer is paying attention to a particular marketing message or just scanning through…

Prompt Research Insights is the first eye tracking Research Company in South Africa. We are experts in eye tracking and are supported by a strong and competent global partner. By introducing this innovative technology, we can now provide scientifically grounded usability and market research analyses for websites, internet applications, online shops, multimedia applications, software, advertising campaigns, TV, packaging, and products